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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off, by Jim Cockrum
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Review
"Jim Cockrum's book is a megaphone for anyone who wants to get the word out about their business!" -Dave Ramsey, New York Times Bestselling author"...I will be requiring that every one of our team members digest this book from cover-to-cover to help us...transform our business"Â Dan Miller, author 48 Days to the Work You Love
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From the Author
I wrote this book for everyone that has a dream of succeeding in business at any level. It's a book of simple business and marketing ideas that I've collected from over a decade of phenomenal success online in my own business, and in coaching others into success. My greatest goal in life is to help entrepreneurs and creative leaders vigorously pursue their life's calling - this book is my best shot at doing just that.
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Product details
Hardcover: 352 pages
Publisher: Wiley; 1 edition (September 27, 2011)
Language: English
ISBN-10: 9781118034712
ISBN-13: 978-1118034712
ASIN: 1118034716
Product Dimensions:
6.3 x 1.2 x 9.1 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
126 customer reviews
Amazon Best Sellers Rank:
#729,194 in Books (See Top 100 in Books)
I bought a few copies of this book when it was first released. I gave both my husband and my step-daughter copies because they help me run our flea market business. I have read my copy of the book several times and often find myself browsing through the table of contents when I am brainstorming different marketing strategies to apply to my business. One of my favorite parts of the book is Part 15 titled "Spoiled Prospects and Customers Are Loyal". In that section, there are 7 short chapters that help me remember that my customers drive my business and that I need to reward my best customers.Every chapter of the book is short and to the point. Most chapters offer you an actionable marketing tip or a new way to view your business. The only down side to that is that you may find yourself reading more than one chapter at a time and trying to decide which tip or idea to take action on first.I consider this book to be my small business marketing toolbox. I can use the ideas ("tools") in this book to build and/or fix my business just like I would use the tools in my home toolbox to fix/repair things in my house. I would highly recommend this book to anyone who owns a small offline business and would like to learn how to creatively market and grow that business.
I have been an ardent 'apprentice' of Jim Cockrum for several years now, so I had already learned about 1/3 of the strategies mentioned in the book. Before I struck out on my own, I attempted implementing these strategies at my previous employers' companies, trying to grow their businesses. More often than not, I got FIRED because of it! Why? It's simple, and it falls right in line with the book's content. The 'old guard' in marketing is dead and 6-feet under. While 99% of marketing executives (like my previous employers) spend millions of dollars on lame-brain marketing tactics that sound sexy but just don't work (again, again and again), entrepreneurs like Jim and I (and thousands of others who have followed his advice) are building 6-digit revenue streams - real, wholesome businesses, mind you - using proven no- or low-cost tactics, and then 'rinsing and repeating', and reaping the rewards. Thank you Jim - the Eddie Van Halen of Marketing (innovative, fearless, and always emulated but never imitated).
Jim Cockrum is the real deal and this book is chock full of good tips and info. I'm only halfway through the book and already feel like I'm swimming in actionable stuff. You may not feel like you get the nitty gritty on how to implement all the ideas... but here's a tip: if you like one of the ideas in the book, just go to youtube and or google the idea, and you'll find plenty of people showing you the nitty gritty. This is the book to point you in the right direction.
jim cockrum is a marketing genius! I actually read this book once already BEFORE i bought it- i borrowed it from a good friend, and couldnt put it down, once I started reading it! It has SO many resources and ideas, that I couldnt take enough notes, there are just too many.i recommend reading it straight thru at first, and then come back to it as a note-taker. i give it all high marks, it is a true winner.If you are intending to launch a career online in any way, this is an ESSENTIAL tool to have, without a doubt.
I have followed Jim Cockrum for a while, and been a student of his coaching program. I will tell you that his ideas and guidance have literally changed my life at a time that I urgently needed a change due to unfortunate circumstances. He definitely knows his stuff, and is one of the few people I trust when it comes to ideas and guidance for my business. I can tell you his coaching program alone has been life changing and done magic for my business. I bought this book not really knowing what to expect, as I have read a lot of things Jim has written, but what a surprise to find new and useful ideas and information that I haven't heard nor read anywhere else. I am simply amazed and I have learned so much. I love the way the book is set up - you can read little bits and pieces as time allows and still get a thorough lesson each time you go to the book. The ideas in this book are outstanding, and Jim has once again impressed me. I have learned quite a bit from Jim by being a student of his coaching program, which is outstanding by the way. This book has ramped up my knowledge quite a bit more, as well as it motivates me to implement new ideas into my business. No matter what kind of business you have, or even if you don't have a business but are thinking about it in the future, this book is an absolute goldmine of great ideas. I am so glad I purchased this book, and I have already referred back to it quite a few times to help me take my business to the next level. I know I will be referring back to this book many times in the future, because I have already seen good outcomes from just a couple of ideas that are presented in the book. I cannot give enough praises for this book, as it's chock full of awesome ideas that are easy to understand. I also find that when I'm unmotivated, just a quick 10 minute read of this book from any chapter will motivate me and get me doing things to better my business. I have to say, buy this book. If you don't buy it, your competition most likely will, and they are going to have the edge over you. This book is full of innovative and great ideas that are up to date and relevant to the business world today, and it's priced at a great price point. I personally would have paid quite a bit more for this book because I have done diligent research and I can tell you the best person to take advice from about your business is Jim Cockrum. He is the real deal and can help totally transform your business and your life with his ideas. I truly believe that Jim Cockrum is one of the few marketers that truly cares about his customers and students, but more importantly this guy knows his stuff and keeps up with trends. You simply can't go wrong with anything Jim puts out or endorses, and this book is no exception. Buy it, buy it, buy it! I cannot praise this book enough, and I look forward to future book releases from Jim. I have the Kindle version, but I am going to buy the actual book because I know I'm going to be re-reading and re-reading this for years to come and want a physical copy. This book is destined to become legendary very soon, and I believe every business owner needs to have a copy of this book on their shelf and in front of their eyes. Great job, outstanding book and very well written!
I wish I had bought this book a long time ago. Instead of chasing shiny objects I would have had a decent online business by now.I'm only into it a few chapters and already see the huge impact this will have on my business. I give this book my highest recommendation. I recommend all of Jim Cockrum's materials, the man is a genius. ~BobD (grayelephantclub)
Another great book by Jim Cockrum. If you get this book i suggest you also invest in his other book "Silent Sales Machine". These two can help you build a solid business that will last a lifetime.
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